Fishing Pro Staff
Today, with social media and the internet the average angler can play a huge role in promoting companies without being a tournament angler, having a website, or a tv show. The “Average Joe Fisherman” can now serve a role in a fishing company’s publicity! When it comes to promoting a fishing company there are two types “Sponsored” and “Pro Staff” and they both mean different things.
Actions are also associated with each and help you identify which one you most affiliate with.
SPONSORED usually means that a company is reaching out to you. You have something they want and they are giving you either financial, product or both in return for using and promoting the company. These anglers are well-known tournament anglers or have a unique niche with a huge following.
PRO STAFF means the angler reaches out the company. You want something they have either through being a fan of their product or maybe it’s something new you want to try.
Focusing on the benefits of being a Pro Staff member for a particular company and how it can help you get started working for, supporting, and promoting a company. If you haven’t developed a following or made it big yet on a tournament trail this can be important. Maybe you are just a weekend fisherman and you have a great social media following. Being a Pro Staff can help you out.
Benefits of being a Pro Staff:
- Discount on merchandise, I’ve seen on average a company will give you between 30-50% off retail prices for being a Pro Staff. Let’s be honest, if you need help getting started, having this discount can be huge.
- Occasionally a company will give you an initial load-out of gear. They might give you a few pieces of merchandise to get you started as a good gesture. Don’t always count on this, though. It also doesn’t hurt to ask either for this if not offered.
- Access to the companies social media feeds and followers. Most people starting out may at most have several thousand “likes” or “followers” on any particular social media platform. By using a company and tagging them in the post you access their following for even greater exposure. If you make a great post, picture, or video they may even feature it.
Responsibilities of being a Pro Staff:
- Use the products frequently and maximize exposure on your social media. Take great pictures/videos and be honest! Incorporate the logo on the merchandise to make things less tacky.
- Learn how to tag the company in any given social media platform, it helps the company and yourself!
- Don’t just get something and run, I promise this is a small world and word will get around.
Exclusivity and Pro Staff:
I’m torn when it comes to exclusivity clauses with Pro Staff opportunities. I’m grateful for the opportunity to support a company and receive a discount and potentially some gear to boot. But, the only way I would exclusively promote a company is if a contract was signed and I was paid by the company. If you are ok with exclusively promoting say just one reel company then go for it.
There are some things you can do as a Pro Staff member to help you out when asking for discounts, merchandise or monetary compensation in the future.
Keep track of the following information and build a strong social media presence.
- If you don’t have a website, at least start a Facebook Page to keep track of your post. This also allows you to write short blog posts.
- If you are into video getting a cheap action camera and promoting on YouTube and Vimeo is a great idea, plus you can earn a little money on the side as well.
- Don’t forget Twitter, Instagram, Fishidy, and Fishbrain as well.
- Keep a log of the following information; Posts, Views, Shares, Impressions, and Clicks. This is great info to show a company what you have done for them and the exposure you have created in exchange for your gear or discount. This helps when going back to the table to ask for more.
In the end, being a Pro Staff for a company is a great way of getting started in the fishing industry, I’m currently a Pro Staff for Ardent Outdoors and Rayjus Outdoors.
ARDENT is actively seeking Pro Staff! Email me at [email protected] for more information!
Let me know what you think and if you have questions, please feel free to ask below! Always willing to help out!
Joe, The National Angler