2019 has set off on a fast track to continue the technology impact on the fishing industry. 13 Fishing is setting that example with a new twist on one of its more popular and cost-effective working horses in their line by introducing the Inception Z Sport.

The Inception was first introduced in the spring of 2016 and has been one of the most popular reels. Just head over to Tackle Warehouse and take a look for yourself and you will see just how popular this reel has been. Now just three years later the Inception Z Sport will make its introduction at the Bassmaster Classic March 2019 in Knoxville TN. This reel is sure to be a hit and highly popular with advanced features, great price and hot new green color. The price of the reel is set at $150.

See the integrated hook keeper built in above the line guide.

This reel is bridging the gap between the Inception and the Concept Z by utilizing the “Concept Zero Bearings (CZB). If you haven’t had a chance to get your hands on the Concept Z or see the remarkable casting distance you need to check that out. Now imagine the workhorse Inception with addition of the CZB technology and you have a power and distance casting reel that won’t break the bank. I’m also really excited about the addition of the new hook keeper integrated into the reel itself.

Check out the pictures and description of this reel from 13 Fishing and let me know what you think of this new reel. I will be at the Bassmaster Classic eagerly waiting its release, will you.

Let me know below!


From 13 Fishing

Inception Sport Z
CZB Spool Bearings 
Beetle Wing Side Plate 
18 LB Drag
High Spin Spool Shaft. 
Integrated Keep-R Hook Keeper. 
Ocean Armor 2 Coating 
Hard Anodized Gen 2 Worm Gear
Hamai Cut Gearing

Left and right in 7.3 Gear Ratio
135 Yds 12 Lb Mono Line Capacity
Fresh and Saltwater Compatible

Price: $150


The Inception SZ packs technology and features never before offered at the level. Enjoy more distance, and durability than ever before. Second generation Japanese Hamai cut gearing, CZB Technology, an Arrowhead line guide, and our patented Beetle Wing Rapid Access side plate system lead the list of features that enhance the performanceand feel of the Inception Sport Z. 

What are your thoughts on this new reel from 13 Fishing?

Semper Fish

Joe, The National Angler

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